Company Profile

American Floral Endowment

Company Overview

Mission Statement:
To be the trusted source and catalyst for floriculture advancement through funding of innovative research, scholarships, internships, and educational grants that best serve the dynamic needs and demographics of all industry sectors.

Vision Statement:
A strong, unified floriculture community fostering industry innovation and growth to better connect people to flowers and plants in everyday life.

Company History

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Notable Accomplishments / Recognition

For 60 years, through industry support, AFE has provided over 18 million dollars in funding to vital research, scholarships, programs, and resources to advance the floral industry. Much of the way flowers are grown and processed today are direct results of AFE-funded research. Cold chain management, care and handling, shipping practices, and pest & disease protocols are key to the success of our industry.

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